Overlock Research
The ladder and the field
Product tiers at launch, and what the market charges around them · September 2026
The field sells data without a model, or judgment at consultant prices. Overlock sells the model, the data, and the judgment, priced like software on your G&A line.
The ladder
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Free $0
Monthly research and charts on @OverlockHQ
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The Model $995 one-time
The full underwriting workbook, numbered copy, yours forever, plus Dominic, the AI underwriting copilot. Works on Mac and Windows. The workbook runs in Excel 2021 or Microsoft 365 on either; Dominic runs on Windows with Excel. On a Mac, email me and I’ll help you get Dominic set up.
First 10 copies at $749 · full price credits toward Operator for 12 months
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Operator $2,495 / yr
One facility. Your own deals.
$208 a month, billed annually. First 10 seats at $1,795.
Adds
- Dominic, the AI underwriting copilot.
- Street-rate comps for any market (12-month history where available).
- Monthly pricing & promotions note: your facility vs. its comp set.
- ECRI recommendation builder: per-unit increase schedule from your rent roll.
- Quarterly reforecast in the model: actuals vs. underwriting; annual re-underwrite.
- Quarterly REIT update packs · monthly subscriber letter.
- Email, with a reply within one business day · 30 / 60-minute calls on request.
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Desk $5,995 / yr
Everything in Operator across up to five facilities, plus me on your live deals: direct underwriting assistance, four full underwritings a year, quarterly calls, model customization. Five seats. Sold by conversation and invoiced directly; not a checkout product.
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Scope confirmed first
Deal Desk from $1,250 / dealOne full underwriting of one deal, done by me. $1,250 for Operator and Desk subscribers. $2,495 for Model owners. Everyone else, email for a quote.
The field
Data platforms
- TractIQ
- from $199 / mo. (Starter)
- StorTrack
- est. $600-$2,400 / yr*
- Radius+
- est. $1K-$3K / yr*
- Yardi Matrix
- est. $10K+ / yr*
Per-deal judgment and revenue management
- REIT third-party management
- ~6% of gross revenue
- Feasibility consultants
- $3.5K-$10K / study
- REIT 3PM “free” BOV
- $0
- Broker BOV
- $0
Operator does the pricing and ECRI work for under a tenth of what third-party management charges, for any facility above about $420,000 a year.
Models & templates
- Generic CRE model files
- $0-$300
Static spreadsheets, no storage-specific logic.
Advertised pricing as of September 2026. *Estimated cost of comparable single-user access. $208/mo is annual÷12 display only; billed annually, not a monthly plan.
Overlock Research · overlockresearch.com
